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Sunday
Oct112009

ÉMINENCE ORGANICS: MEAGHAN COCHRANE INTERVIEW

Éminence Organics: Stone Crop CollectionSHARP OBJEX interviews Meaghan Cochrane, Marketing Assistant at Éminence Organics, for an insiders’ look at one of today’s leading organic skincare lines.

With so many different brands of skincare on the market today, how do you know which one to choose? Which one will be safe to apply to your skin? 

When making a decision, carefully consider the ingredients and also where the product was manufactured. Selecting organic, over synthetic products seems to be the trend this year. Eco-friendly products are all the rave, but also better for the environment and your body.

In an effort to provide our readers with enough information about organic skincare to make an intelligent, educated decision, we interviewed Éminence Organics, a Vancouver, B.C.-based cosmetic company that offers only natural, top-of-the-line lotions and creams, with a celebrity clientele list that would make Sephora jealous.

Brittany Baugher: Do you have a motto or slogan?

Meaghan Cochrane: Our mission is to enhance your well-being naturally through extraordinary products and extraordinary service.

BB: What are some of your most popular products?

MC: Our Stone Crop Collection is our most popular amongst both men and women for its lightening and moisturizing properties. Stone Crop, a natural healing and pigment-reducing plant, gently lightens the freckles and pigmentation on your body. Years of sun-damage are erased to bring back skin that is soft, supple and looks radiantly replenished.

The Stone Crop Collection is comprised of seven products: Stone Crop Serum, Stone Crop Masque, Stone Crop Whip Moisturizer, Hydrating Gel, Gel Wash, Hydrating Mist, and Body Lotion. This collection is such a best-seller because it is a highly potent hydrator that relieves the signs of aging and pigmentation.

We are also excited to introduce the Biodynamic Collection. This year, we are once again leading the industry by being the first Hungarian skin care company with a new collection of organic products with biodynamic ingredients like the Echinacea Recovery Cream, Primrose and Melon Balancing Masque and Radish Seed Refining Peel. This hypoallergenic and clinically-tested skin care line is created with the finest and most potent ingredients Mother Nature has to offer, while preserving the earth through biodynamic farming and unparalleled green practices.

BB: I read that all your products are hand-made in Hungary. Can you explain to our readers why this is?

MC: Hungarian beauty care is legendary. Divas and royalty traveled all over Europe to indulge in Hungarian skin-care techniques and exclusive thermal springs to rejuvenate their skins, their minds and their bodies. Éminence is crafted using several generations of herbalist knowledge to treat various skin conditions and the best in modern skin care knowledge for the most active anti-aging treatments on the market. Today, fresh herbs and fruits, including rosehip, linden, calendula and sour cherry (just to name a few), are still hand-picked on our farms in Hungary and hand-mixed in small batches, and combined with thermal hot spring water to create products that not only retain their natural potencies to heal and smooth the skin, but that also look, feel and smell great. Just open a jar of Éminence and you will discover an effective and delicious concentrate that is brimming with fruit pulp, seeds and handpicked herbs.

BB: Some of your products include herbal beauty teas. Do you find that many customers enjoy these?

MC: Most Éminence products are highly concentrated so diluting them with water and/or herbal teas is required to aid in application. Herbal teas deliver further antioxidants and vitamins to the skin through application or can simply be used to soothe and comfort spa goers as they relax for a treatment.

BB: Do you have a number of celebrity clients as well?

Éminence Organics: Biodynamic CollectionMC: We have a number of celebrity fans ranging from:

Renee Zellweger

Paula Abdul

Alicia Silverstone

Winona Ryder

Olivia Wilde

Jon Cryer

Santigold

Megan Fox

Goldie Hawn

Peter Facinelli

Jennie Garth

Harry Connick Jr.

Sophia Milos

…just to name a few!...

Please visit www.eminenceorganics.com to find out more about their exciting new skincare collections.

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